All writing

Who Is Ilyas Megarbi? Designer and Founder of Infinite Design

It started in a bedroom in northern Morocco.

Who Is Ilyas Megarbi? Designer and Founder of Infinite Design

It started in a bedroom in northern Morocco.

Who Is Ilyas Megarbi? Designer and Founder of Infinite Design

It started in a bedroom in northern Morocco.

Color Psychology in Branding Is Mostly Nonsense

Blue does not mean trust. It never did.

Color Psychology in Branding Is Mostly Nonsense

Blue does not mean trust. It never did.

Color Psychology in Branding Is Mostly Nonsense

Blue does not mean trust. It never did.

Your Logo Matters Less Than You Think

An argument against the thing I sell

Your Logo Matters Less Than You Think

An argument against the thing I sell

Your Logo Matters Less Than You Think

An argument against the thing I sell

When Does a Business Actually Need a Rebrand?

Boredom is not a business case.

When Does a Business Actually Need a Rebrand?

Boredom is not a business case.

When Does a Business Actually Need a Rebrand?

Boredom is not a business case.

Why Do All Brands Look the Same Now?

Blanding is not laziness. It is structural.

Why Do All Brands Look the Same Now?

Blanding is not laziness. It is structural.

Why Do All Brands Look the Same Now?

Blanding is not laziness. It is structural.

Will AI Replace Graphic Designers?

No. But some designers will lose anyway.

Will AI Replace Graphic Designers?

No. But some designers will lose anyway.

Will AI Replace Graphic Designers?

No. But some designers will lose anyway.

How to Write a Design Brief That Gets You What You Wanted

Describe the problem, not the solution.

How to Write a Design Brief That Gets You What You Wanted

Describe the problem, not the solution.

How to Write a Design Brief That Gets You What You Wanted

Describe the problem, not the solution.

Brand Guidelines Nobody Uses

Sixty pages is not rigor.

Brand Guidelines Nobody Uses

Sixty pages is not rigor.

Brand Guidelines Nobody Uses

Sixty pages is not rigor.

How to Design a Logo That Works at 16 Pixels

Design the favicon first, not the billboard.

How to Design a Logo That Works at 16 Pixels

Design the favicon first, not the billboard.

How to Design a Logo That Works at 16 Pixels

Design the favicon first, not the billboard.

Prompting Is Art Direction, Not Magic

There is no magic sentence. Only a brief.

Prompting Is Art Direction, Not Magic

There is no magic sentence. Only a brief.

Prompting Is Art Direction, Not Magic

There is no magic sentence. Only a brief.

Newsletter

Branding and design, written properly, sent when there is something worth sending. Free, and there is nothing behind it.

Newsletter

Branding and design, written properly, sent when there is something worth sending. Free, and there is nothing behind it.

Made in Morocco

© 2026 Ilyas Megarbi